Founded by husband-and-wife duo Trent and Ashley, Roostas began after the two left corporate America and moved back to the college town they loved. What started with a fresh take on the classic belt quickly grew into a brand known for standout color, comfort, and personality.

Today, Roostas offers everything from its signature stretch belts to needlepoint and embroidered styles, with fresh patterns, team colors, and new drops designed to make getting dressed a little more fun.